I helped drive the digital presence of multiple hotel properties under Rosen Hotels & Resorts, creating content strategies that increased engagement, strengthened brand perception, and supported business goals across hospitality audiences. With experience managing multi-brand accounts in a fast-paced environment, I developed a strong understanding of how social media influences the full guest journey from discovery and trust-building to post-stay engagement and reputation.

Social Media Strategy
Built platform-specific strategies based on audience behavior, seasonal demand, and property goals.

Content Creation
Produced graphics, photography, Reels, and short-form video using Adobe Creative Suite, Canva, and CapCut.

Brand Management
Maintained a consistent voice and visual identity across multiple hotel properties with unique audiences.

Campaign Execution
Supported seasonal promotions, on-property events, and local partnership campaigns through engaging digital storytelling.

Analytics & Growth
Used platform insights and Sprout Social reporting to optimize performance and improve engagement.

Community Management
Managed guest communication across social and OTA platforms through timely responses and reputation support.

Cross-Functional Collaboration
Partnered with sales teams, photographers, influencers, and on-property staff to execute marketing initiatives.

Crisis Communication
Served as a digital voice during hurricane season, providing timely updates and protecting guest trust during high-pressure moments.

My experience across hospitality, travel, and lifestyle brands has given me a practical understanding of how strong content and clear strategy create measurable business impact. Explore the case studies below for a closer look at my work.